Xevin Investments

This project, created by a group young polish scientists, executes research based on semantic Web crawling, a unique method that tracks changes and trends on web sites.

The data collected using semantic crawling allows for a very accurate analysis of users’ opinions about brands, products, celebrities or social phenomenon. The tools and data analysis algorithms used create an unbiased picture, something that is not currently possible using traditional survey technology. Bearing in mind that the internet is vital as a marketing channel, it is hard to imagine marketing departments without access to actual and precise data regarding users’ opinions.

The core team members of the Interactive Research Center are the original founders and inventors of Wyszukali.pl project:

Albert Hupa – graduate from University Of Warsaw – Institute Of Applied Social Sciences. Sociologist interested in social networks and natural language processing.

Mariusz Karbowski – PH. D. student in Warsaw School of Social Sciences and Humanities and Institute Of Psychology of the Polish Academy of Sciences. Interested in dynamic social networks in terms of psychological aspects of leadership and in research about innovators’ society in internet.

Tomasz Kaszuba – graduate from Polish-Japanese Institute of Information Technology, assistant in Department of Computer Networks. His scientific interests lie in loyalty programs, trust management and distributed computing.

Xevin Investments will not only finance development of these amazing research tools, but will also support the company in the areas of know-how necessary to run company, and help promote and sell products.

– The formation of the Interactive Research Center is a result of several years of hard work and passion of the interdisciplinary team fascinated with research, internet and mobile technology. A growing interest in the results of our 2009 research convinced us that there is need for a tool that would allow gathering and analyzing information published on internet in news services, video and social media. Although our tools are faster and easily configurable, the core advantage is results obtained from public institutions, advertising agencies and media agencies. We believe that, thanks to Xevin Investments unparalleled experience and synergy with other portfolio companies, we will quickly gain a significant position on research market. – says Albert Hupa president of IRC Sp. z o.o.

– I am convinced that the new approach to analyzing users’ opinions coupled with the ability flexibly test large sets of data based on recognizable analytical models, will revolutionize the market of research used in marketing and sales management. One of the key benefits, the reduction of time needed to gather huge data sets as well as the precise and explicit result pointing trends associated with them. Data from observations are unbiased and free from interpretation errors appearing in surveys. I have been involved in new media and interactive technologies for years, and have seen a lot of such projects, but when I first met the founders of Wyszukali.pl I felt that they would bring about a much needed change in terms of availability and quality of this type of research, such as was once made by the formation of Gemius – says Krzysztof Golonka.