News
Xevin Investments invests in e-shop Bezokularow.pl
Poles can now in greater number a 125 million group of global contact lenses users. One of the leaders selling contact lenses on-line has recently obtained new shareholders.
Xevin Investments and Red Sky (owners of the biggest polish internet project operating globally – FilesTube.com) will provide not only additional capital but know-how in making and development of global projects and will modernize Bezokularow.pl e-commerce’s technology. Bezokularow.pl is proud to announce an increase in sales and intensive promotion.
– Our talks with Xevin and Red Sky ended successfully. We decided to enter the market together selling contact lenses and accessories on-line – says Wojciech Kyciak, founder and President of the Board of Directors of Bezokularow.pl – One of the barriers to obtaining market growth is the myth that contact lenses are very expensive. That is not true and we want to inform people wearing glasses about this. The company has many obstacles to overcome but also has the opportunity for a huge success too.
Xevin Investments and Red Sky acquired 49% of the new company. Other shareholders include Wojciech Kyciak.
– Contact lenses in Poland are worn by slightly over 0,5 million people, that is only 2% of the population. In western countries that percentage is much higher. In the USA, according to different estimates, even over 10% of population chose contact lenses instead of glasses, like in Japan, Holland or UK. Globally 125 million people wear contact lenses, that is 2% of the entire population – describes Marek Rusiecki from Xevin Investments.
– It is estimated that 20-30% of contact lenses in Poland are sold on-line and the trend is growing. Why? Contact lenses are much cheaper on-line than in traditional shops, that is one of the main reasons of the dynamic growth in this sector. Prices on-line are even 30-50% lower than in traditional shops operating locally. Bigger stores or retail chains can’t lower their profit margins, but e-shops can – says Artur Seńko, President of the Management Board of Red Sky – Bezokularow.pl is a well-managed internet business. We have necessary knowledge and technology that will boost growth of this project.
– Bezokularow.pl is our next investment in the e-commerce segment, in the middle of this year we acquired Etin Group, owner of e-shops krainaherbaty.pl, krainakawy.pl, krainaziół.pl. We are satisfied with the development Etin Group so we decided to continue with our e-commerce strategy – says Maicej Zawisza de Sulima, Member of the Management Board of Red Sky.
Bezokularow.pl tries to encourage clients to make purchases on-line and offer a positive user experience when making internet transactions. Recently it introduced ‘day of free delivery’. How did clients responded?
– We had over 500% more orders. Our predictions are confirmed. Poles look for a good place to buy contact lenses on-line. Bezokularow.pl is attractive because loyal clients gain additional benefits. We have a very attractive loyalty program, which allows us to obtain even better terms of purchase – says Wojciech Kyciak.
Bezokularow.pl is an e-commerce platform offering contact lenses and accessories. The site has been in operation since 2007 and sales have been consistently increasing month over month. Clients can benefit from partnership program as well as regular promotions regarding the sale of products.