Xevin Investments

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09.12.2009

CAM Media S.A. takes up the majority of shares in Ad-Vice

On 8th December 2009, CAM Media S.A. took up 55% of shares in the internet advertising network Ad-Vice Sp. z o.o. for PLN 3.2 million.

On 8th December 2009, CAM Media S.A. took up 55% of shares in the internet advertising network Ad-Vice Sp. z o.o. for PLN 3.2 million.

On 8th December, the management of CAM Media S.A. completed negotiations concerning purchase of a controlling block of shares in Ad-Vice (www.advice.pl) and signed an investment contract with its then-owners, Xevin Investments s.a.r.l. of Luxemburg and Bartosz Wieczorek, President of the Board of Ad-Vice Sp. z o.o. This transaction is the beginning of a partnership between CAM Media S.A. and Xevin Investments s.a.r.l. concerning the development of Ad-Vice and its products.

CAM Media S.A. paid PLN 3.2 million for 55% of shares in Ad-Vice. Over the next three years, the new owner will purchase subsequent blocks of shares in the acquired company. In 2010 this will be 23% of shares and the remaining 22% in 2011 and 2012. The price for individual blocks of shares will be dependent on the level of net profit made by Ad-Vice.

Ad-Vice is a dynamically developing online advertising network. It has been operating on the market since 2007 and is distinguished by an approx. 100% sales growth dynamic. Since its formation it has continually been profitable. Ad-Vice’s 2007 sales level reached above PLN 2.4 million, whereas in 2008 its sales level achieved a level of over PLN 4.9 million. From January to the end of October, Ad-Vice’s sales level reached PLN 3.4 million and net profit for this period amounted to over PLN 0.41 million.

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